Sponsorship
The Brewhouse can offer many opportunities for sponsorship to suit any budget, from individual events to entire areas of our operation.
With our diverse cultural programme and wide menu of participatory activities our work reaches out to every demographic, from a traditional classical music concert to free comedy nights in our bar, through to our weekend drama classes for young people.
Our aim is to build relationships with the business community, designing bespoke sponsorship opportunities that give added value to all parties concerned, understanding who you want to reach and the message you want to send.
If your business would like to be linked to the leading brand for cultural provision in Somerset's county town then please contact us to discuss your individual requirements.
Please use our contact form or call us on 01823 274608.
An evidence based case for arts sponsorship
For a relatively modest outlay the arts are powerful generators of goodwill and are able to project the image of creativity, innovation, quality, social responsibility and trust. Because of the potential for newsworthiness, high levels of awareness of the contribution sponsors make can be economically achieved. Large portions of the sponsorship cost can often be recouped through the free media coverage and direct business gains from senior clients. The arts offer very good value for money.
Sponsorship generates goodwill. Both quantitative awareness studies and qualitative research support what common sense would suggest: that when goodwill is generated it is generated amongst the audience that are interested in the event or the area sponsored. This is because the ‘interested’ are the people who are aware of the sponsorship and are the ones who appreciate the support given to the activity they enjoy.
So what kind of people are interested in the arts? Well, one of the key features of the arts is that they encompass a wide range of activities – from community arts to jazz to theatre to film and digital media – and therefore appeal to a very diverse audience, crossing gender, race and socio-demographic divides.
A report for Arts & Business by
David Cowan, Forensics
March 2005
